Adapting a Message to its Audience Checklist

Key points to consider while adapting a message to its audience:

1. Identify the message purpose 
2. Select the most appropriate form 
3. Profile the audience 
4. Focus on audience benefits 
5. Be conversational but Professional 
6. Express ideas positively rather than negatively 
7. Avoid gender and racial bias 
8. Avoid age and disability bias 
9. Use plain language and familiar words 
10. Employ precise, vigorous words  

(Reference: Guffey, M., & Loewy, D., & Rhodes, K., & Rogin, P.(2013). Business communication process and product. Adapting a Message to Its Audience, p.90)