Identify the Message Purpose

Ask yourself why are you communicating and what you hope to achieve? 

While identify the message purpose and what you hope to achieve, look for primary and secondary purpose.

Primary purpose: fist or highest of importance

 

Secondary purpose: second or lower rank of importance 

After you have identify the message purpose select the appropriate form of delivery.

(Reference: Guffey, M., & Loewy, D., & Rhodes, K., & Rogin, P.(2013). Business communication process and product. Adapting a Message to Its Audience, p.90)