When speaking to your targeted audience find strong verbs and concrete nouns. A great way to find appropriate words is using the thesaurus. Employing precise vigorous words will leave your audience interested and wanting to hear more about the message you have to give.
(Reference:
Guffey, M., & Loewy, D., & Rhodes, K., & Rogin, P.(2013). Business
communication process and product. Adapting
a Message to Its Audience, p.90)
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